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Tag Archives: pineapple sales
Four Holiday Marketing Strategies to Make Sure Pineapple is Part of the Festivities
With the winter months comes a wealth of holidays and, along with them, key opportunities for boosting sales. This year, make sure pineapple is included in the fun with strategic marketing, both in-store and online. From featuring winter recipes with a tropical twist at in-store demos to tapping into social media conversation around smaller holidays, here are just some of the ways retailers can put pineapple at the forefront of the festivities.(more…)
How Covid-19 Has Created a Change in Consumer Shopping Habits
With the Covid-19 pandemic has come an undeniable shift in how we live our lives, and one of the facets of life most affected has been our approach to food. A 2020 Food & Health Survey found that 85% of respondents had altered their food habits in some way due to Covid-19. This included eating at home more frequently, prioritizing food safety, and finding food to be on their minds more often.
As attitudes and expectations of food shift, it’s important that retailers stay on top of new consumer trends. Fresh produce sales, including pineapple, are being impacted by preferences for healthier options, as well as a shift toward online grocery shopping. Read on to learn more about some of the most common shifts in how consumers interact with food and how you can adapt the shopper experience to continue driving sales of pineapple.(more…)
Helpful Ideas to Encourage Pineapple Sales
Healthy and delicious, fresh pineapple is experiencing a growing demand. As the fruit is available year-round, retailers can engage a variety of sales tactics to maintain interest and drive sales. Cross-merchandising, point-of-sale displays, and educational materials can all help encourage shoppers to add one of these tropical fruits to their cart. Read on for our tips on developing the most effective pineapple displays.(more…)