Tag Archives: produce marketing

Marketing Pineapples by Creating Need for Springtime Meals

Whatever Punxatawney Phil might say, spring is right around the corner. As the calendar starts to turn, there is no better time to start marketing pineapples as a fantastic fruit to consume all year round! Grilling outside, picnicking, and enjoying holidays are all great opportunities for people whose first thought might not be citrus to add pineapples to their menu.

There are many avenues on how to promote pineapple sales between the months of March and June. Some campaigns might involve adding or substituting pineapple into an already favorite dish, while others might push the envelope as families look to find new traditions in 2022. Keep in mind a similarity with all of these marketing tips and tricks to share a common theme of making experiences that can only be enjoyed to their fullest by including pineapple.